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The e-Marketing & Search Engine Optimisation Conference at CeBIT Australia 2008 was a resounding success. Here is a sample of the world renowned speakers that gave our delegates cutting edge presentations about the key topics and latest trends:
e-Marketing Stream
Keynote Presentation
Gavin Appel is the Chief Technology Officer of Hitwise, where he is responsible for setting the strategic direction and commercialization strategy of Hitwise’s research and development projects, including managing the product development lifecycle.
With more than 10 years experience working with leading and innovative IT companies, Gavin is an expert on search engine marketing and technologies. In his previous roles at Hitwise, Gavin was head of Hitwise Search Solutions, where he designed and managed the development of the Hitwise Search Intelligence™ suite of competitive intelligence tools. He also held the position of General Manager of Hitwise Search Marketing Services, Australia's first Search Engine Optimization company. In this role, his successes included establishing strategic partnerships with local and global search engines for the delivery of premium search marketing services to a diverse client base.
Gavin began his online career with the Beam Group of Companies, Australia's largest developer of software and multimedia. While at Beam, he developed a range of highly successful Search Engine Optimization strategies to support and drive sales through each business unit.
In 1998, Gavin co-founded Lifelounge, a branded content and marketing agency, which connects corporate partners with young adult consumers.
Gavin is a regular speaker at industry conferences in North America and Asia Pacific, including Jupiter Events' Search Engine Strategies.
Topic: The Dynamics of Digital Marketing
Synopsis: Gavin Appel shares insights on the Australian & global online industry, including searching behaviour, how this compares with other markets and what this means for e-marketers. This presentation examines the growth phenomenon of Social Networking as a traffic source, how to find the right balance between paid and organic search, managing your brand online, and the importance of online consumer segmentation for media planning.
Session 1 – Paid Search Marketing
An energetic advocate of search engine marketing over several years, Frank founded an SEM consulting firm in Melbourne, Australia, in the late 1990s. He has parlayed this experience into the successful national e-Channel search engine marketing agency, with media clients like Fairfax Digital and a travel portfolio that includes industry leaders such as Flight Centre, Octopus Travel and Asia Rooms. Frank’s continuing commitment to R&D led to the development of Dynamic Creative™ a powerful search engine marketing solution that executes highly relevant and targeted SEM campaigns. Frank is also a co-founder and shareholder of WaterFind, a successful water rights trading service for growers. Frank served as a director of Waterfind for 3 years from the date of its launch.
Topic: Keyword Research and PPC targeting option
Synopsis: There is an abundance of keyword research data available and the modern search engine marketer is in danger of suffering "Analysis Paralysis". This presentation will teach you to organise your keywords and execute granular and targeted campaigns. A successfully executed SEM campaign will give you a jump on your competitors and eliminate ad budget waste.
Gareth Evans is the Senior Contents Editor for Yahoo! Search Marketing in Australia and New Zealand. Gareth joined in 2005 and is responsible for editing and optimising Yahoo! Search Marketing’s sponsored search listings. As the primary content solutions editor, Gareth works closely with all advertisers and clients to ensure their business is promoted effectively online and they consistently achieve a high return on advertising investment. Gareth was also responsible for implementing the Trusted Advisor Program, designed to get high quality bulk listings into advertisers accounts quickly.
Prior to joining Yahoo! Search Marketing, Gareth gathered his expertise and knowledge at community radio stations. He presented the various shows on 8CCC and 2MCE Community Radio as well as writing stories on local news and current affairs at ABC Local Radio, Alice Springs. Gareth also held the position of sub editor at Interpellator, the CSU Student newspaper.
Gareth holds a Bachelor of Arts in Communications from Charles Sturt University.
Topic: Writing Good Ad Copy for Paid Search
Synopsis: Get the low down on how to write good ad copy from Yahoo! Search Marketing’s Senior Editor. Learn how you can improve the chances of your ads getting approved, as well as best practices on writing effective ads that converts to new business. This is a session full of insider tips and handy ideas that will improve the performance of your search marketing campaigns.
With a solid background in Financial Planning, in 1996 Nathan begun helping companies improve the way they acquire and retain customers using the Internet. With over a decade of experience in Internet Marketing, Nathan has been appointed to the Board of multiple Web Development and Search Marketing firms around Australia & New Zealand. Nathan is also a frequent lecturer at Universities around Australia including RMIT and La Trobe University, and was recently the Judge of the AIMIA Industry Awards (Best Business/Ecommerce Category).
Nathan’s primary focus is as the CEO and Chairman of Alkemi International which has offices in Melbourne and Auckland. Since founding Alkemi, Nathan has worked and built solid relationships with an impressive range of clients including Avis, Budget, Mortgage Choice, Tourism New South Wales, McAfee and BMW to name a few.
If you are interested in knowing how to convert more of your Search Engine Visitors into enquiries and sales, Nathan is guaranteed to offer an energetic and information packed presentation on his areas of specialty including Landing Page Optimisation, Multivariate Testing, Persuasion Architecture and how to persuade customers when they seem to ignore marketing.
"Discovery is seeing what everybody else has seen and thinking what nobody else has thought." - Albert Szent-Gyorgyi
Topic: PPC Landing Page Optimisation
Synopsis: Pay per Click Marketing is growing in demand for good reason; you are guaranteed to have highly qualified prospects visit your site at a time when they are actively researching what you sell. Your only risk is you don’t persuade these visitors to take action once they arrive.
Get practical and immediately useful knowledge on Landing Page Optimisation, Multivariate Testing, Google‘s Quality Score and how to boost your site enquiries and sales from paid search traffic.
Principle Topics:
Landing Page Optimisation and Persuasion Architecture™: How to persuade your online prospects to take action.
Good, Better, Best - Introducing Multivariate Testing and Google's New Website Optimizer software to help boost your Search Engine Marketing ROI.
Google Quality Score – Discover how Google is demanding your ads are relevant or else!
Learn how to engage with visitors based on the strengths and shortcomings of the medium.
Learn why your visitors lack Persuasive Momentum and why the average website rarely converts more than 2% of visitors.
Session 2 – Beyond Search
Mick has over 10 years online media experience from strategic management, ad serving technologies and media sales disciplines and has enjoyed senior roles at News Interactive (now News Digital Media), Excite Australia and 24/7 Media, and most recently as Director of Operations for Asia Pacific at Eyeblaster.
Mick has been a pioneer in the Australian digital media landscape working with key brands and agencies to grow the overall online marketing expenditure. Mick was the first to bring 3rd party video advertising technology to the Australian and New Zealand markets via Eyeblaster. Michael is a key industry figure in identifying market trends, developing convergent media strategies, ad standards and instrumental in rich media product development. Mick is now driving the expansion for Eyeblaster throughout Asia.
Topic: Online Advertising Overview
Synopsis: An overview of the massive growth of rich media and video advertising in Australia and globally. We’ll look at the latest trends with interactive video, full-screen video, ad synchronization, behavioural adverts and emerging platforms. Hear how consumers are reacting to rich media adverts and the evidence how online advertising enhances brand. See some of the best examples from around the globe and view a case-study of a campaign.
At 22 Malcolm was National Marketing Manager of TNT, at 24 he started his first marketing consultancy (Feedback Marketing) and at 28 he became the Head of Ogilvy & Mather Direct in Australia and the youngest Ogilvy & Mather board member in the worldwide network.
He has run advertising agencies for Ogilvy & Mather Direct, J. Walter Thompson, EuroRSCG Partnership and has owned advertising agency Malcolm Auld Direct (also known as MAD) since 1991.
He is also the Principal of The Marketing Campus, a specialist marketing publishing and education company and has educated marketing executives in 16 countries. His e mail company BuzzMail, was Australia's first specialist e mail marketing agency.
Malcolm's book Direct Marketing Made Easy, is the largest selling marketing text in Australia. And his book E-mail Marketing Made Easy was the first non-American book on the subject.
His agency(s) have won numerous awards internationally and Malcolm is a major contributor to local marketing education programmes.
For 25 years, he has volunteered services to ADMA in both NSW and Victoria, including the State and National Boards, awards judging for 15 years and Chairman of Judges twice.
Topic: How to Succeed with E-Mail Marketing
Synopsis: Malcolm will demonstrate what you need to do to get your e-mail messages delivered and read by your customers and prospects. Through examples, tips and advice you'll learn what to do immediately to improve your campaigns. And he'll demonstrate why direct mail continues to grow and how to integrate your mail and e-mail campaigns for best results.
Session 3 – Social Media – Blogging, Bookmarking, Tagging & Networking
After founding Wiliam in 1997, Robert Beerworth has converted what began as a personal passion for creative web design into one of Australia's most prominent and successful web design and development companies.
With Wiliam surviving the internet downturn of 2001, Robert is unquestionably one of the most knowledgeable and inspiring personalities in the Australian web industry. Robert has not only formed long standing relationships with Wiliam’s major clients but has also been an ideal leader for a growing team of talented individuals.
Through his motivational leadership and unconventional recruitment strategy, Robert has successfully managed to position Wiliam as a leading web design and development firm. Wiliam has a proven ability to deliver outstanding web solutions, with strategically focused outcomes.
A self-confessed lover of brilliant and smart design, he also invests copious amounts of time researching internet strategies, content, search marketing and Web 2.0 technologies.
Robert regularly presents at web industry functions on the latest trends in web design and development and also has his own blog which can be accessed at www.robertbeerworth.com.
Topic: Blogging for Business (e-Marketing Stream)
Synopsis: Wiliam’s Robert Beerworth will reveal techniques and strategies for developing a blog for your business. Some of the topics will include; Understanding the business value of blogging; Blogging as part of your PR strategy; Who is your target audience?; What topics will you blog about and who’ll write them?; Promoting your blog online and offline; Converting blog readers to sales.
Topic: Web 2.0 & Search (SEO Stream)
Synopsis: Wiliam’s Robert Beerworth will illustrate how Web 2.0 and Search have become two of the most important factors in developing a web presence in the past few years. Some of the topics will include; Developing a Web 2.0 strategy with search; Categories and Tagging of content; Social Bookmarking, Social Networking & Social Shopping; Gaining back links from Web 2.0 sites; Online mapping and local search; Pushing XML to the search engines.
Jasmine Batra is a search engine optimisation specialist and Director of one of Australia’s premium providers of search engine rankings and online marketing services - Arrow Internet Marketing.
Having completed a Bachelor of Commerce degree, an Honours in Systems Management, and a Masters in Marketing and Management (MBA), Jasmine had all the academic tools to pursue a successful career in IT and marketing.
During the late 1990’s, Jasmine imbedded herself in the world of web application and development, creating invaluable business networks and delivering challenging projects to her customers.
From project management, business solutions to resource planning, Jasmine steadily increased her knowledge and focussed her attention to web solutions and internet marketing.
Working as a successful web solution consultant to one of Australia’s leading domain name registrant, Jasmine’s entrepreneurial spirit and determination forged a path to establish her own company called Arrow Internet Marketing in 2006.
Jasmine’s strong commercial acumen, successful track record and her ability to understand client’s needs, has cemented a strong and trusted reputation for Arrow Internet Marketing within the Australian online marketing industry.
Jasmine is also a soon-to-be author and has set up an office in Bangkok.
Topic: Tagging & Bookmarking
Synopsis: Find how to leverage social media for business growth. Get an overview of applications like MySpace, Flickr, Del-ici.ous. Learn all that there is to tagging, bookmarking - issues and opportunities. Will include live case studies.
Stan Relihan is a Headhunter & Recruiter based in Sydney, Australia, with more than 10 years of success in assisting start-ups, blue chip multinationals and leading regional players in satisfying their Human Capital requirements. With a background in Advertising & Media, he was involved in the genesis of Internet & Broadband in Australia. Asia Pacific's most-connected LinkedIn user (and in the Top 50 worldwide), Stan is also the host of The Connections Show, one of the world's most popular business podcasts - and an acknowledged expert in Web 2.0 & Social Networking.
Topic: Social and Business Networking
Synopsis: This presentation will examine the impact of Social Networking within the Enterprise, flattening corporate hierarchies, facilitating interaction and improving Employee Retention, Morale, Productivity and Profitability.
Session 4 – Taking Digital Media to the Next Stage
As a recognised leader in Internet Search Engine Marketing, Jason West founded Websalad 3 years ago with the desire to offer clients a unique approach to web marketing that incorporated a combination of both traffic and conversion optimisation.
Based in Barrack St Sydney, Websalad’s client list now spans the globe. With expertise in Search Engine Optimisation, Conversion Optimisation, and Online Reputation Management, Websalad has rapidly become one of Australia’s leading web marketing companies.
Jason’s extensive international network includes some of the world’s leading thinkers in search and internet marketing. Jason is the sole Australian contributor to the influential US blog Marketing Pilgrim.
Topic: Online Reputation Management
Synopsis: What is being said about your brand or company online? Is it possible to manage what is being said? Brand names and reputations can be either built up or damaged very quickly in the online environment. Learn how to use Online Reputation Management to monitor, analyse, and proactively manage, every conversation about your brand online.
SEO Stream
Session 1 – Keywords, Content & Linking
Amye is a Senior SEO Consultant with 24/7 Real Media handling key accounts in Australia, North America and Europe. Amye has more than 15 years experience in the IT industry and an Applied Science degree as a Microcomputer Information Specialist from the US.
Before joining 24/7 Real Media, Amye worked at Ark Web Marketing and BT Financial Group in Sydney. Her IT career began with a role as a Data Processing Technician with the US Navy.
For the past six years, Amye’s has focused on search marketing with a particular interest in SEO. Her other experience includes internet site design and usability as well as graphic design and content management.
Topic: Keyword Research & Content
Synopsis: It's not enough to just have a website anymore. Writing content is one of the most essential factors for successful search engine rankings. This presentation aims to show you not only how to find and utilise keywords for your pages, but also focuses on linking, copy pitfalls and issues of duplicate content, how the engines manage it and how you can avoid it.
Paul has over eight years experience in the online marketing industry, including extensive agency work on search marketing strategies for leading blue chip clients covering the travel, finance and gaming sectors. Before joining Steak Media Paul was Senior SEO Manager for Yahoo! Europe and was responsible for the pan European SEO strategy for key Yahoo! products. With extensive experience of integrating best practice SEO into product and website development Paul will be presenting on the main factors to consider for search engines and users when creating web properties.
Topic: Building search friendly websites, what does it take?
Synopsis: We take you through the building blocks of a search engine friendly site looking at the fundamentals of Crawlability and code base for navigation. Moving on to Internal linking ensuring that top level pages feed link equity through to internal pages. Finally looking at keyword matching and content and why fresh content is king.
Jeremy is a Director of Bruce Clay Australia, a global Internet marketing organisation with an emphasis on search engine optimisation (SEO). Bruce Clay is famous for their search engine relationship chart, the SEOToolset and Code of Ethics.
Jeremy consults and trains some of Australia’s largest health, jobs, travel and media organisations to mention a few on search engine marketing and SEO in particular. Jeremy’s focus is on optimising large complex websites for search engines and managing the process across numerous stakeholders. Jeremy is also a regular speaker at conferences on SEO.
Jeremy has over fifteen years experience in various consulting and commercial roles and has been involved in numerous start-up businesses. Prior to Bruce Clay was a consulting partner at Deloitte.
Topic: Link Building: From Strategy to Ranking
Synopsis: Linking is one of the most powerful, controversial, often abused and at times uncontrollable mechanisms for building website rankings. Not only are back links valuable for search engine rankings but also branding and referral traffic. Link spam and you may rank for a day, link plan and you rank for life.
Session 2 – Universal Search & Web 2.0
Dr. Bruce Tonkin joined Melbourne IT in 1999, and is currently Chief Technology officer. He oversees Melbourne IT's technical infrastructure and strategy, as well as evaluating new technologies for commercialization. Bruce also manages Melbourne IT's active participation in local and international Internet industry bodies, including ICANN (Internet Corporation for Assigned Names and Numbers), where he is currently Chair of the Generic Names Supporting Organisation (GNSO).
Bruce previously directed a research venture at Monash University in partnership with Telstra and Siemens in the area of digital video, and coordinated the operations of the Research Data Network Cooperative Research Centre (CRC) from 1994 to 1999. He has wide experience in advanced computing and communications, both in Australia and overseas at AT&T Bell Laboratories in USA. Bruce holds a Bachelor of Engineering (Hons) and a PHD.
Topic: Universal Search
Synopsis: The talk will cover some of the principles behind the Internet trends of Universal Search and Web 2.0. The talk will then give some practical examples of how a small business website can use these principles through simple techniques to improve their chances of being found on the Internet, using small business accommodation websites as an example.
Since 1996, Monte has been the Managing Director of AussieWeb - “Web Sites That Work”. This firm survived the dot com crash and provides web services to Sizzlers, Toll NQX, The Stockman’s Hall of Fame, QRX, the Institute of Management Consultants and more. These are not one-off consulting jobs but on-going technology implementation and support programs.
AussieWeb works with over 200 clients that form the case studies Monte uses for his presentations. Prior to starting Aussieweb, Monte worked with the United States space and shuttle programs. A dual citizen of America and Australia, he is a keynote speaker on the topic of how technology shapes strategy, customer service and innovation. Monte is a Certified Management Consultant (CMC) and a Fellow of the Institute of Management Consultants. (FIMC)
Monte is a regular speaker at Search Engine Bootcamp in the Landing page optimisation Session.
Topic: Local & Vertical Search Options
Synopsis: What is the state of play in the Australian Local Search and business directory marketplace? What does it cost and how will it help? Learn the players and the best way forward. Learn about vertical search options by both media types, i.e. video, pictures, podcasts and blogs or industry sectors, like construction, health and tourism.
Robert Beerworth, at age 28, is the Managing Director of Wiliam Pty. Ltd.
Robert, who openly admits that he didn’t want to spend 10 years climbing the corporate ladder, has played a pivotal part in shaping the website design and development industry in Australia.
His experience, knowledge and unquestionable passion for the internet has made Robert a highly respected authority on the topic. Robert’s thoughts, predictions and strategies have contributed to the success of many major Web 2.0 projects a valuable resource that’s been tapped only through word-of mouth.
When Robert founded Wiliam at the age of eighteen, he gave himself a non-negotiable ultimatum – “prove the Wiliam business model and profitability within six months, or head back to university.”
Wiliam’s first client, a law firm based in Newcastle, are still using the very same website today. “MRM spent $3000.00 on their website, which was a phenomenal amount to me at the time. I actually recall spending one whole day designing their invoice. They allowed me to drive the whole project, which was a real buzz and where it all began,” says Robert.
Corporate websites were still few and far between in the mid to late nineties. Wiliam’s original vision was to educate enterprise on both the emergence and importance of websites. Robert’s two-pronged vision for Wiliam also meant building the best websites – that means design, right through to development, strategy and online marketing.
“There is a rule in economics that says the company that builds the best product in their industry will have endless clients, will always differentiate and will always be able to charge a premium. That’s a fundamental motivation behind Wiliam’s success,” says Robert.
While Wiliam has continued to stay true to its founding vision, it has evolved considerably with the company over time. Robert, who detests the term entrepreneur, sees this organic growth as an exciting reflection of how the internet has developed and progressed as a communications platform.
A self-confessed lover of brilliant and smart design, he also invests copious amounts of time researching internet strategies, content, search marketing and Web 2.0 technologies. Ten years of daily education that’s putting Robert in-demand as a charismatic and engaging speaker, employer and strategic consultant with the big end of town.
Through his role as Managing Director of Wiliam, Robert has identified a real niche in the highly competitive Australasia market. Through his unique leadership style and recruitment strategy, Robert has successfully managed to position Wiliam as a leading web design and development firm – with an unquestioned ability to deliver outstanding web solutions, with strategically focused outcomes.
Wiliam has been able to achieve this solely through word-of -mouth, online marketing activities and market education, on just how important and effective internet strategies can be. “In September 2000 there was an article in Internet World Magazine on the top 20 web design firms in Australia. Three years later, only two of those twenty remained, one of those being Wiliam.”
Topic: Web 2.0 & Search
Synopsis: Wiliam’s Robert Beerworth will illustrate how Web 2.0 and Search have become two of the most important factors in developing a web presence in the past few years. Topics will include; Developing a Web 2.0 strategy with search; Categories and Tagging of content; Social Bookmarking, Social Networking & Social Shopping; Gaining back links from Web 2.0 sites; Online mapping and local search; Pushing XML to the search engines.
Session 3 – Site Structure, Usability & Accessibility
Aidan Beanland is a search marketing and communications specialist with ten years of global Internet marketing, management, publishing and client management expertise.
His primary focus is Search Engine Optimisation, but is experienced in all facets of online marketing. Currently SEO & SEM Manager at Yahoo!7, a role that encompasses Australia and New Zealand with an active role in Yahoo!’s Global SEO team, he is responsible for driving millions of searchers to Yahoo!’s various property pages. He speaks regularly at Search Marketing events, and has given SEO advice in TV appearances and press articles.
Previously at Decide Interactive, located in Sydney, Aidan helped launch their US operations before the company was acquired by 24/7 Real Media. After a year in Silicon Valley (assisting clients such as Dell, WalMart, Sears and Cnet) he returned to Australia and joined Yahoo! Australia & NZ in 2005.
After completing a Psychology honours degree from the University of Westminster, Aidan’s fascination with decision making and how people interact with their environment led him towards a traditional marketing career until the internet came along and changed everything. His passion for travel and surfing led him to Australia, where he emigrated in 2001.
Topic: Making your Site Friendly to Search Engines and Humans
Synopsis: Your web site architecture can seriously impact how much of it is indexed by search engines, and how well its pages rank for your most important search queries. This session includes a basic overview of how search engines work and how to organise your site for both humans and search engines to understand.
Tim has over seven years of experience in tri-channel ecommerce, online usability testing, building usability into the organisation, and creating an end-to-end customer experience.
Most recently of Staples Inc., a Fortune 200 company in the United States specialising in the sale of office products, Tim has been involved in various projects including the three-year redesign of Staples.com, the second largest grossing web site after Amazon.com (www.internetretailer.com/top500). The redesign increased first click accuracy, decreased average time for a customer to make a first choice and increased conversion rates by 28 percent on a site with $3.8 billion USD in sales in 2005 and almost $5 billion in 2006.
Tim has co-developed and taught graduate courses in Online Usability Testing - using the web to gather quantitative usability data to compliment the richness of qualitative usability testing.
He specialises in tri-channel (online, stores and print) integration and customer experience having worked on a wide range of projects including web sites, coupons, POS systems, small device inventory management, self-service centres, and more.
Qualifications: BA in Psychology, The Pennsylvania State University; Masters in Industrial/Organizational Psychology, The University of Tennessee at Chattanooga
Topic: From Usable Site to Usable Experience
Synopsis: We’ve all heard that that your website needs to be user friendly. But what does that mean exactly, and how do you get there? Tim will look at how to approach creating a user friendly website, what to think about along the way, and how everything affects your customer experience.
Responsible for strategy, demystifying search marketing, and ensuring client campaigns exceed ROI, Tom leads an eclectic group of marketing, usability, and web development professionals.
Since 1993, Tom has assisted clients around the world to improve market share and measure online effectiveness using a range of services including search, email, analytics and integrated marketing.
His focus on results has produced outstanding online marketing ROI for some of Australia’s most successful online businesses including Webjet, Australian Unity, Europcar, Fairfax Digital and Deals Direct.
Topic: Searching for a SEO Friendly Content Management System
Synopsis: With hundreds of Content Management System to choose from, finding the right CMS for your business is no easy task. Finding one that fits your organisational needs and is search engine friendly is another story all together. This session looks at the key elements you need to check off your list to ensure your next CMS helps you reach SEO success.
Session 4 – The Clinics
Michael Motherwell is the Senior Search Consultant at WMS Consulting and is ideally suited for this role due to his advanced technical knowledge; Michael specializes in the use of technology, server configuration and coding to solve online marketing problems and has a vast knowledge of most major server platforms, content management systems and web programming languages.
A Graduate of Information Technology from Griffith University on the Gold Coast, Michael has over five years experience in web design, web coding and SEO, including two as an employee of Decide Interactive, now 24/7 Real Media.
Michael is a regular speaker at Search Engine Bootcamp where he runs the popular interactive site clinic and as a frequent contributor on the Search Engine forums, Moderating at the Highrankings Forum, as well as being the Technical Administrator at Cre8asiteforums.
Michael keeps up-to-date on recent changes and advances in the industry, and is also the co-creator & co-blogger of the tongue-in-cheek and wildly popular search blog - In Search of Stuff.
Topic: SEO Clinic
Synopsis: TBA
Rod Jacka is the Managing Director of Panalysis, a specialist marketing optimisation company. Rod holds a Bachelor of Visual Arts (University of Sydney), a Master of Business and Technology (UNSW) and has over 14 years experience in management and consulting in the Internet industry. He has worked in industries as diverse as education, retail and manufacturing and has consulted on web analytics and marketing optimisation for a large number of major websites.
Web analytics and marketing optimisation is a relatively new discipline that uses data generated by visitors to a website to gain insight into what works and what doesn't on a website. It uses many techniques other disciplines including direct marketing, statistics and market research to generate significant improvements in the results of a website.
Rod founded Panalysis in 2001 to provide solutions to business that allow them to unlock the latent potential residing in the data generated by their websites by analysing this data in a business context to improve profitability and gain insight into market needs.
Topic: Analytics Clinic – Turn More Clicks into Customers
Synopsis: TBA
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